Be part of AVA

Thank you for your interest in participating at AVA Festival 2023. For all information and to apply for a role, please fill in either of the forms below:


Applications to trade at AVA Festival 2023 are now open! We’re looking for unique and creative traders, charities, and campaigning organisations to join us for a weekend of music and fun. Unlike other festivals, we don’t allocate pitches on a first-come, first-served basis. We evaluate each application based on its merit, so please provide as much information as possible, including photos or sketches of your stall and products.

At AVA, we value high-quality, creative, and visually appealing stalls that align with our festival’s ethos. We want to ensure that our festival marketplace is full of good quality food and products at fair prices. When completing your application, please ensure your stall and pitch sizes are accurate, as we use this information to plan our market areas.

Apply to become a trader

Artist Liaison Team:

Please fill out the application form to work on-site at AVA Festival on 02 + 03 June 2023.

Previous experience is not required but is a bonus. Having a strong interest in events and music is essential.
– Ensuring artists are at their stage with appropriate time before their performance start time
– Liaising with artists and providing hospitality riders when required
– Troubleshooting problems as they arise during the live event
– Communicating and updating the Artist Liaison Manager regarding their allocated artist’s whereabouts before, during and after their performance, when required
– Act as an ambassador for AVA Festival
– Other ad hoc tasks as required
Required Skills:
– Excellent interpersonal and communication skills
– Confident when speaking to new people
– Professional and well-mannered approach
– Observant at reading live scenarios and events
– Positive attitude and willingness to learn

Festival Volunteers:

Thank you for considering volunteering at AVA 2023. Before you proceed with your application, please take the time to read the terms and conditions of the Volunteer Agreement. AVA cannot guarantee that your application will be successful and has the right to accept or reject your application at our sole discretion. It may take up to 12 weeks to let you know if your application has been successful. All Volunteers must be 18 years or older.

Apply to become a festival volunteer

AVA, UP Productions & IMMERSE

About the Company:

UP Productions is an experiential design company specialising in large-scale live event curation, production design, festival & conference creation. The core goal of the company is to instigate innovation, collaborate with artistic talent and develop culture through creative arts, music, design and discussion.

The past eight years have seen AVA grow from a one-day, 1,500-capacity showcase to today’s four-day, 12,000+ attendees, multi-venue celebration of Audio-Visual Arts; in Belfast and London with the capital’s leading music and visual arts conference, alongside satellite events in Mumbai, Amsterdam, Dublin, Glasgow and an online audience of over 20 million globally.

AVA earned the title of ‘The most innovative Electronic Music Festival’ by the Irish Times, a ‘Cultural Catalyst’ by the Independent and ‘Europe’s Smartest Young Festival’ by RA.

UP has worked with leading international artists, brands, industry leaders and cultural institutions, including SXSW, ADE, Soundcloud, Abbey Road Recording Studios, Boiler Room, Red Bull Music, Broadwick Live, Hennessy, Patreon and many more.

Our Values:

  • We believe in building from the ground up.
  • We believe in going the extra mile. Detail & Design are core to our work.
  • We treat our work as an art form.
  • We value teamwork and operate as a team.
  • We are independent, and we support independence.
  • We believe in thinking beyond boundaries.

We are an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief or material status.

AVA Belfast – Site Map

We’re excited to reveal the first glance of our new site plans & stages for AVA Belfast on May 28th-31st at Boucher Road Fields.

The AVA Main Stage will maintain the warehouse style, providing a large enclosed headline ready setting complete with the iconic AVA lighting & visual show, set to show-case Orbital, Laurent Garnier, Denis Sulta and many more in the best possible light to Belfast.

We bring back our infamous Boiler Room & Red Bull Stages, sourcing and utilising shipping containers. Similarly, Oisin O’Brien, who locally runs Visual Spectrum, will develop lighting installations to be incorporated across the site and into the Red Bull Area.

Immerse AVA is a new concept supported by Future Screens NI; the scaffolding stage will create a fully immersed ‘drenched’ like experience of light & visuals, incorporating surround sound systems to create a new experience.

Weekend tickets moving fast, £25 Deposit + Group Tickets also available HERE



AVA London Conference Full Programme


AVA London is a two day conference and ticketed club showcase at Printworks, featuring some of the leading thinkers and artists in music and the audio visual arts. On Friday 13th March, the conference will feature some of the key artists and industry in electronic music, creating a space to perform and a platform to discuss future projects, their creative process, the current and future landscape + more. Joining us by day on Friday for a variety of keynotes, panels and workshops will be Orbital, Coldcut, Jayda G, Actress, Daniel Miller, Ninja Tune, Soundcloud, Resident Advisor and many more.



Opening Keynote: 30 Years of Ninja Tune

One of the most notable independent  labels of our time, Ninja Tune celebrates 30 years as a pioneering force in music. With notable signings such as BICEP, Floating Points and Marie Davidson among many others, Ninja Tune join us to discuss the origins of the label, it’s growth in recent years and plans to push forward for the future with founders Coldcut alongside artists Jayda G + Actress

Moderator: Joe Muggs

Panelists: Coldcut [Artist]
Jayda G [Artist]
Actress [Artist]


The Game Changers

We invite 4 key industry professionals, who throughout their career have played a role in facilitating a significant shift in the way of thinking about the landscape of electronic music, through artist management, bookings, partnerships, festival creation and promotion.

Moderator: Joe Muggs

Panelists: Steve Hogan [WME]
Georgia Tagliett [Sonar/]
Mark Newton [Broadwick Live]
Oliver Isaacs [ThisIsMusic]


Closing Keynote: Orbital

The iconic duo have crafted a sound that is uniquely theirs throughout a distinguished career, leading the way for a generation of electronic musicians. Always pushing the boundaries of what is possible with live electronic music performance – join us as we sit down with the Hartnoll brothers ahead of their Printworks Debut at AVA London.

Moderator: Seamas O’Reilly
Panelists: Orbital [Artist]





Mustard Media Presents
Festivals: The Power Of Brand

This panel will discuss the power of brand in the festival world, what makes people really care, how building brand is stronger than short term marketing, festival brands compared to artist brands, how brand translates internationally.

Moderator: Oli Hackett

Panelists: Sarah Cole [AEI Group / El Dorado]
Richard Zjilma [Co Founder, ADE]
Tom Ketley [FLY]




RA Exchange Live with Daniel Miller

Since its inception in 1978, Mute Records has grown to become a global affair, with Daniel Miller at the helm of one of the industry’s most respected labels. Born out of Miller’s original solo project “The Normal” – Mute has featured artists such as Depeche Mode & Goldfrapp among others over the years, on an eclectic roster. He joins us at AVA London 2020 for a live Resident Advisor Exchange to discuss his journey with Mute Records, and what might lie ahead.

Moderator: Martha Pazienti Caidan [Resident Advisor]

Panelists: Daniel Miller [Mute Records]




Sentric Electronic Presents: From Production To Prosperity

Sentric Electronic opens the conversation with established writers and their teams on the process of turning creative output into publishing income and the impact royalties have had on their careers. 

Moderator: Mark Lawrence

Panelists: Shadow Child [Artist]
Matt Stuart [Manager – Old New World/ATC]
Patrick Cloherty [Head of UK Sync/Sentric]





AVA x AFEM presents: Tackling The Climate Crisis
As global heating continues unabated, how can our industry help to tackle the climate crisis? We bring together a range of industry experts to discuss how artists, clubs, festivals, and all those involved can play their part in contributing to a more environmentally sustainable future for fans and professionals alike.

Moderator: Tristan Hunt

Panelists: Hadi Ahmadzadeh [Tail & Twist / Eco Disco]
Arron Dowie [Zenobe Energy]
George Sandilands [Creative Production Manager – Eastern Electrics]



PRS For Music – Breaking Into The Industry

What are the different income streams available to dance music creators and how do you get paid? An experienced panel will explore the mechanisms behind recording/publishing deals, DJ/live performances, remix fees, collections societies and more.

Moderator: Ashley Howard

Panelists: Bjorn Sandberg [FUGA]
Sam Lowe [Senior A&R Warner Chapell]
Sophia Kearney [Manager, Weird and Wonderful]


Abbey Road – Mastering and Mixing Masterclass

Led by an Abbey Road engineer, who will reveal the tips, tricks, and secrets to all the different facets of recording and mixing.

with Paul Pritchard and Christian Wright


Immerse AVA – What Makes an Experience Truly Immersive?

As Technology develops, along with the expectations of the Live Music Sector, Audience and Industry, we ask the question; ‘What makes an experience truly immersive, and how will this evolve in the future?’ We will explore the relationship between audio and visual arts, how this is communicated to the audience – to create an environment where the hearing and vision systems become entirely immersed into a singular live experience. 

The session will investigate the relationship between these elements using engineering, interactivity and spatial design to create art-directed experiences. The session will consist of leading innovators within the Immersive technologies field – representing local and international advancements within the industry across lighting, visual, interactivity, sonic and installation arts.

Moderator: Sarah McBriar [AVA]
Panelists: Dan Tombs [2MS Studio]
Chris Canavan [19Mil]
Bill Brooks [d&b audiotechnik]




The Changing Shape of DJ Culture
We invite world-renowned DJs to the table for a fun but informative conversation about their unique approaches to DJing and the changing landscape of technology and DJ culture. We’ll break down the hidden costs of being a DJ, explore what it takes to stand out in a crowded, increasingly democratized space, and discuss whether being a producer and/or label owner is still a prerequisite for a successful DJ career. As we delve into the art of DJing and the impact of technology, we’ll look at new and potentially controversial formats and analyze what DJs are doing to retain an edge in a time of barrier-free entry and online DJ booths.

Moderator: Jack Bridges

Panelists: Cinthie [Artist]
Spencer Parker [Artist]


The Art of Self Care
How focusing on your mental health can lead to sustainable success. From avoiding temptation, balancing work and personal life, to providing support to someone else who’s in need – this panel of artists and mental health professionals will share tips on how to find sustainable success through wellness. 

Moderator: Hazel Berry

Panelists: Lara Cullen [The People Person]
Denise Sherwood [Music Support Counselor]
Tom Middleton [DJ + Sleep Expert]
Tristan Hunt [AFEM]


The Breakthrough Artist

Jensen Interceptor, Object Blue, Lobster Theremin founder Asquith and Josh Farmer join us in a discussion about how you can use your authenticity, creativity and unique artistic perspective to stand out in an otherwise crowded music scene. Learn how to engage your audience, build your industry knowledge and ultimately drive your music project forward without having to compromise your artistry. Additionally, you’ll hear from influential media and press as they offer up advice on how to put your best foot forward and make an impact.

Moderator: Martha Pazienti Caidan [Resident Advisor]

Panelists: Jensen Interceptor [Artist]
object blue [Artist]
Asquith [Lobster Theremin]
Josh Farmer [NTS]



SoundCloud Music Showcase 

6pm Onwards (AVA+ tickets holders only)

The forum wraps with a DJ showcase, featuring Object Blue, Jensen Interceptor, Lobster Theremin label founder, Asquith, Machine Woman and more special guests to be announced. 

AVA+ Pass – £15 + booking fee – available here

– Access to AVA Conference Evening Networking Drinks + 1 x Complimentary Drink
– Access to Soundcloud Creators Forum Artist Showcase with;
Jensen Interceptor
Object Blue
Machine Woman (LIVE)
– 3 months Free Soundcloud Pro Unlimited Subscription






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