Tourism NI supports AVA Festival

Electronic music will make a return to the Titanic Slipways in Belfast next week as the Audio Visual Arts Festival, AVA, gets underway with support from Tourism Northern Ireland.

With music from Underworld, OvermonoEwan McVicar, KI/KI and Sally C, as well as numerous other homegrown and globally recognised electronic music artists, the festival will take place on Friday 30 and Saturday 31 May.

Alongside the festival, a series of talks, workshops and live sessions spotlighting local creatives, plus a nightlife roundtable with policymakers, councillors, promoters, venues and artists will take place on Thursday May 29 at the Printworks, 35-39 Queen Street Belfast.

First started in a Belfast warehouse, T13, just over a decade ago, AVA is regarded as a ‘global cultural catalyst’ and the ‘first ever grassroots electronic music and visual art festival in Belfast’.

AVA Belfast includes an outdoor multi-stage festival to showcase electronic music and Irish visual arts, as well as an art exhibition and installations. Organisers say the event is broadcast to an audience of 25 million viewers globally.

Last year’s event attracted more than 16,000 visitors with more than 1,000 artists, partners, press, staff, traders and volunteers involved.

The festival in 2024 resulted in more than 6,000 commercial bed nights being booked across hotels, B&Bs, guesthouses and self-catering facilities.

Organisers estimate last year’s event generated almost £1 million for the north’s economy.

AVA Festival 2025 is one of 14 events which recently secured funding through Tourism NI’s International Tourism Events Fund.

The ITEF supports events which attract significantly high levels of visitors to Northern Ireland while also generating international media coverage which helps to showcase the region as a must-see travel destination.

Emily Magee, Events Development Manager at Tourism NI, said: “Tourism NI is proud to support the AVA Festival this year.

“Set against the iconic backdrop of the Titanic Quarter, it showcases Belfast as a destination for celebrating electronic audio-visual arts with the best in local artists and musicians.

“We look forward to welcoming visitors to share this unique, independent festival experience in Northern Ireland.”

Sarah McBriar, Founder and Creative Director of the AVA Festival, said: “This year has seen unprecedented demand, both from Northern Ireland and beyond.

 “As an independent festival known for pushing the boundaries in programming and production, we’re proud of the movement AVA has built in Belfast and on the global stage.

“Huge thanks to Tourism Northern Ireland for their ongoing support, and to our incredible partners and team who make AVA possible.

“If you haven’t already got your ticket, head to our website now.”

AVA Emerging Producer 2025 – Artist Development Opportunity

Calling all Belfast Music Makers

As part of our 2025 festival programme, we’re hosting a series of music production-focused workshops in Belfast.

This is a development opportunity for aspiring musicians and electronic music makers. Selected participants will receive full access to both days of AVA Festival 2025 (30–31 May), followed by a series of workshops and expert mentoring in June, led by a Belfast-based creative professional working in music.

Apply by submitting your music before the deadline: 21 May.
For more info and to apply, visit the link below
Submit your application here

This initiative is a PRS Foundation Talent Development Network Partner supported by PPL
Find out more at prsfoundation.com & ppluk.com

AVA MIX 021: Minna-no-Kimochi

 

みんなのきもち (Minna-no-kimochi) are the trailblazing
crew leading a Post-Trance Renaissance in Tokyo. 

Alongside their label, Mizuha 罔象みんなのきもち
(Minna-no-kimochi) have crafted an infectious, high-energy
signature style that focusses on deconstructing 90s trance music
and 2010s EDM – setting fresh with a contemporary post-club interpretation. In their words, call it a “collective hallucination with structure, driven by a chemical groove”.

Their 2023 livestreams set the world
ablaze, racking up over 500k views in one month, now they are touring globally. We’re excited to bring them to AVA, a place where their sound will resonate with generations old and new. Dive into the mix and our Q&A below. 

 

What was your mindset going into this AVA Mix?

We’ve always been against making something that feels simply nostalgic or “timeless.” Trance revivalism is cultural necrophilia—it’s the most violent thing that’s ever happened to trance. It freezes the genre in place, embalming it for mass consumption, and in doing so, kills it over and over again. That’s exactly the cycle we reject the most. In this mix, we’ve included some classic trance tracks—but not as tribute. It’s an epic misuse, meant to unravel the bloated symbolic weight trance has come to carry.

Tell us a bit about your journey so far and what’s been part of your process

We started Minna-no-Kimochi in Tokyo, throwing secret raves in coastal areas and warehouses. In 2023, a Boiler Room set we dedicated to Tohji and the scene around him brought global attention to us. Since then, we’ve shifted toward a more international presence, touring across the world.

Whether it’s DJing, organising raves, or running our label, it’s all part of the same process: dismantling trance across multiple layers and creating new coordinates for it outside the usual circuits.

Is there a moment or track in this mix that feels like a reflection of where you’re at creatively right now?

Toward the end of the set, there’s a mashup of Patrice Bäumel’s Roar and Erik Luebs’ Facing the Horizon. For us, that moment captures exactly what we’re trying to do—it’s a direct dismantling of trance’s symbolic weight. The form is there, but it’s been unstitched and reassembled into something unstable, something unfamiliar.

What is the type of vibe or atmosphere you try to bring into each of your sets?

Not just pleasure—something unstable, suspended between dream and collapse. A kind of collective hallucination with structure, driven by a chemical groove.

It’s your first time playing in Belfast this year. What are you hoping to experience while you’re here both on and off stage?

We’ll start by walking through the city. Once we see the streets, it becomes easier to imagine the floor.

What’s coming up next for you after AVA?

We have tours across Europe in July, and again in September and October. In August, we’ll be back in Tokyo, hosting our own parties and reconnecting with the local scene.

What would be your best tip for upcoming artists?

We’re still upcoming artists ourselves, so we’re figuring things out too. But one thing we keep telling ourselves is: don’t follow visibility—build your own coordinates.

The Pumphouse returns

 

PUMPHOUSE IS BACK

One of AVA’s most loved stages returns to the Slipways, reimagined and redesigned.

Blacked-out, light-locked and built for full immersion. With custom sound, new lighting and a tighter layout, this year’s stage is made for a high-level energy with no distractions.

Ewan McVicar, DJ Python, OK Williams, Fcukers, Sloucho, Clouds and more will take the helm alongside local legends including Mark Blair, Chalk, Mount Palomar, S. Sentif, Princess Glitoris and more…

We are one month away. Now is the time.

 

Tickets

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