DIY Release Strategies 101

DIY: Release Strategies 101
Releasing music in 2021 is an almost frictionless process – 60,000 tracks get uploaded to streaming sites such as Spotify every day and Soundcloud now has 25 million global music creators releasing music on their platform. With such a great volume of music available – how can emerging artists cut through with a new release? This panel will drill down into strategies that deliver results – from small scale vinyl releases, to PR and promo that can deliver traction, from remixes and videos through to playlisting and premiers, and will deliver a blueprint for how to successfully release music that resonates and cuts through.

Panelists
Emmanuelle Rattier – Ransom Note
Dan Garber – Tape Management
Jessie Scoullar- Wicksteed Works
Moderated by Mark Gordon

AVA Online is supported by Arts Council NI and The House of St Barnabas