Artist Promotion 101 – Building a Sustainable Career in Music

Whether you're just starting or looking to take the next step, this talk offers practical guidance for navigating the challenges of a music career from self-promotion, to social media to pitching to record labels or radio stations. Learn about funding opportunities, artist support, content planning, and how to build long-term resilience as an independent artist. Led by experts, this session is packed with essential advice, resources, and real-world tips to help you thrive—creatively.

Fireside Chat: Sally C In Conversation

From local dancefloors to global festival stages, Sally C has forged a distinct path—raw, self-assured, and deeply rooted in Belfast’s underground spirit. In this Q&A, we explore the making of an artist: how Sally shaped her identity behind the decks, built her DIY label Big Saldo’s Chunkers from the ground up, and stayed true to her sound in a fast-moving, often male-dominated industry. A conversation about vision and the power of doing it your own way.

Future Generation: New Voices in Creative Culture

Across Northern & Southern Ireland, a new wave of creative talent is reclaiming and redefining what it means to be an artist today. The current generation has brought fresh energy across music, fashion, visual arts, and beyond—led by individuals rooted in community, culture, and experimentation. For this panel, we bring together a diverse group of next-gen creatives to explore what it really takes to build something meaningful from the ground up—and how to keep it honest, independent, and future-facing.

Nightlife Roundtable

As Northern Ireland’s nightlife continues to evolve amidst shifting cultural, economic, and legislative landscapes, this roundtable brings together key voices from across the scene to explore where we stand—and where we’re headed. From grassroots promoters to venue owners, artists to policymakers, we’ll dig into the real challenges facing Belfast’s nightlife today: licensing, sustainability, community, and creative freedom. This is an open, solutions-focused conversation about protecting and progressing a vital part of Northern Ireland’s cultural fabric.

Industry Mixer